Arrange the movement
Translate shipping demand into bookable transport legs, schedules, capacity choices and delivery commitments.
Freight forwarding began as the art of arranging a journey. In 2026, the real challenge is orchestrating the journey, the information and the decisions behind it โ across ocean, rail, inland waterways and road.
The physical flow is only half the story. Booking, customs, status events, documents and exceptions must remain connected from start to finish.
A freight forwarder coordinates shipments on behalf of shippers, arranging transport with carriers and organising information, documents and handovers. The forwarder need not own the vessel, train or truck: the distinctive value lies in designing the route, combining transport modes and managing the commercial and operational connections.
Translate shipping demand into bookable transport legs, schedules, capacity choices and delivery commitments.
Coordinate commercial invoices, shipping instructions, waybills, customs information and status updates.
Respond to missed connections, terminal delays, missing documentation and changed customer priorities.
The original article traced the profession back to early forwarding businesses and the expansion of railways and steamships. That history provides the right foundation for understanding what changed โ and what did not.
Thomas Meadows & Company in London is cited in the original article as an early example of freight forwarding.
Containerisation and increasingly integrated transport networks make multi-leg movement more scalable.
The original article cites Drewry’s warning about online platforms changing how transport services are purchased.
Forwarders compete through interoperability, visibility, data quality and the ability to act on disruptions.
The timeline is an editorial overview, not a claim that all businesses changed at the same time. The 1836 and 2016 references come from the original Merlyn article.
This illustrative sea-to-hinterland route shows why control matters. Every transfer changes operational responsibility; every gap in the information flow creates risk.
The forwarder has long been an information specialist. What is different today is the expectation that data should arrive quickly, connect reliably and support operational decisions โ not merely document what happened yesterday.
Digital booking, transport documents and customs information reduce repetitive manual entry when systems can exchange data consistently. Data standards and validation matter as much as the interface.
Visibility alone does not solve a missed rail connection. Control requires clear ownership, decision rules, reliable milestone events and alternative execution options.
Forwarding systems, TMS, customer portals, carrier interfaces and terminal data are more useful when updates can flow across organisational boundaries without losing context.
AI-assisted ETA and anomaly detection can help prioritise attention, but decisions still depend on the quality of incoming data, commercial constraints and accountable people.
A modern control approach connects customer service, network performance and commercial value. Start with a manageable set of measures rather than another dashboard full of charts.
Monitor milestone accuracy, on-time arrival, delivery window adherence and the frequency of avoidable escalations.
Track missing documents, terminal dwell time, late status updates and unsuccessful connections between transport legs.
Understand rework, demurrage and detention exposure, exception costs and profitability at shipment or customer level.
These are suggested KPIs, not verified performance results from the historical case.
The original article highlighted DiLX and a set of Orbit-branded freight-forwarding and supply-chain applications, including capabilities for bookings, shipment management, communication, documentation, carrier selection and proof of delivery. That section illustrated a broader strategic direction: freight forwarding shifting from disconnected transactions towards integrated digital services.
Those product descriptions and the original partnership attribution are historical source context. This 2026 revision does not assert that the same product portfolio, ownership structure or commercial arrangements remain unchanged today.
Original article attribution: Harry Luijk, described in the original publication as Logistics & Supply Chain Professional at DiLX B.V. and partner at Merlyn Consult. Historical product and partner references are retained for context.
A practical review of your forwarding operation can identify where customer expectations, process handovers and business software no longer line up. Merlyn brings an independent business and supply-chain perspective to that conversation.
Explore your transport processes, data flows and technology choices โ from the first booking to the final proof of delivery.
Editorial note ยท Updated October 2026. This feature revisits an earlier Merlyn publication and separates its historical material from current professional analysis. All process examples are illustrative; no client savings or quantified outcomes are claimed.